India is a country of villages and farmers most of its population lives in villages and rural areas. As the rural population is economically backward, it becomes imperative that the educated, qualified professional assist the villages in the process of development so that the whole nation could achieve progress and prosperity. Recognizing the importance of rural development, Government of India started several initiatives like operation flood, green revolution etc. At the outset, the researcher would like to clarify that in this context, our aim is empowerment of SHGs in the rural marketing process. It implies that SHG members need not be producers. Among the many reasons identified for the failure of small enterprises, lack of market perception stands out prominently. Successful marketing means sustainability that there will be great demand for FMCG products, pharma, mobile phones in the rural markets. At the outset, the researcher would like to clarify that in this context, our aim is empowerment of SHGs in the rural marketing process. It implies that SHG members need not be producers. Among the many reasons identified for the failure of small enterprises, lack of market perception stands out prominently. Successful marketing means sustainability that there will be great demand for FMCG products, Pharma, Mobile phones in the rural markets.

India is the third largest salt producing country in the world after china and USA with an annual production of about 230 million tonnes. The growth and achievement of salt industry over the last 60 years has been spectacular. Tamil Nadu occupies the second place in the salt production among the different states in India. In Tamil Nadu total area allotted for salt production was about 8.06 lakhs acres. Around 16,500 salt workers are involved in the production of salt of which than, belong to SC/ST communities. Salt is one of the basic necessities of human beings. It is also one of the older commodities that was produced, exchanged and later traded. It is also attributed with many symbolic values. The present study is an attempt to understand the contemporary structure of salt production and distribution. The chosen area for the study is Tuticorin region of Tamilnadu, which produces substantial quantities of edible salt for consumption basically in the Southern States of Indian Union. The salt in the state, is produced from saltpans along the seacoast. Tuticorin, Ramanathapuram and Nagapattinam are the three major salt producing districts, accounting for about 85 percent of the state’s salt production. An estimated 30,000 acres of land is used for salt production in the three districts, it has providing economic for large numbers of people along the coast.

Almost every person in the world uses salt in one form or the other every day. The English word “salary” comes from the Latin “salarium”, meaning the money Roman legionaries were paid to buy salt. Salt is one of the basic necessities of human beings. It is also one of the older commodities that was produced, exchanged and later traded. It is also attributed with many symbolic values. The present study is an attempt to understand the contemporary structure of salt production, export and import of salt. The study based on secondary data has been collected from MILMA annual reports and the period of study from 2006-07 to 2015-16. The result also express that the production, export of salt has shown an increasing trend throughout the study period. It is also expressed that the Indian salt department has to offer special tax benefits and other infrastructure facilities to improve the salt export and to take steps to reduces the import of salt from overseas.