The aim of this paper is to study the leader and subordinate perception on leadership styles in publicbank and private bank sectors. A sample of 350 employees of public bank sector (Andhra bank) and 350 employees of private bank sectors (ICICI Bank) had taken for the purpose of the study. The coastal districts of Andhra Pradesh such as, Krishna, Nellore and Prakasam have been purposively selected for the present study. leaders perceived leader closely monitors employees to ensure they are performing correctly, leader likes the power that his leadership position holds over subordinates must be directed or threatened with punishment by the leaders in public sector where asprivate banks it is always tried to include one ormore employees in determining what to do and how to do it, employees are informed about what has to be done and how to do it. Subordinates perceived employee’ssuggestions are not considered and also no time for them, leader likes the power that his leadership position holds over subordinates, leader likes to use his leadership in public sector but private sectors leader likes the power that his leadership position holds over subordinates, Employees have the right to determinetheir own organizational objectives.

Most marketers understand the value of collecting customer data, but also realize the challenges of leveraging this knowledge to create intelligent, proactive pathways back to the customer. Data mining - technologies and techniques for recognizing and tracking patterns within data - helps businesses sift through layers ofseemingly unrelated data for meaningful relationships, where they can anticipate, rather than simply react to, customer needs. In this paper we provide a business and technological overview of data mining and outlines how,along with sound business processes and complementary technologies, data mining can reinforce and redefine customer relationships. We are seeing today widespread and explosive use of database technology to manage large volumes of business data. The use of databasesystems in supporting applications that employ query based report generation continues to be the main traditional use of this technology. However, the size and volume of data being managed raises new and interesting issues. Can we utilize methods wherein the data can help businesses achieve competitive advantage, can the data be used to model underlying business processes and can we gain insights from the data to help improve business processes. These are some of the issues which we address in this paper.

The study of buying behaviour examines how individual’s deals make decision in spending their available resources, time, and money. In recent years, the adoption of mobile phone has been exceptionally rapidin many parts of the world, and especially in India where mobile phones are nowadays almost as common as wrist watches. While mobile phones usage is rather an unexamined type in academic literature, this empirical study attempts to investigate consumer purchasing motives in cellular mobile market and looked where to buy, whom to buy, how often they buy and how often they used it. By knowing this the mobile companies can improve their products. This study carried out these objectives i.e. to study the buying attitudesof mobile phone users, to know and understand the brand preferences of mobile phones users, to study the usage pattern of mobile phone users. In order to know the buying behavior of consumers, initially Khammam town has chosen for the sampling. By using a Stratified sampling, a sample of 475 collected from the entire town.

To evaluate the effects of complete replacement of Fish Meal (FM) protein by Shrimp Waste Meal (SWM) on the growth, carotenoid and Proximate compositionof Koi carp, diets containing 0, 25, 50, 75 and 100% Shrimp Waste Meal (SWM) were fed to triplicate groups of fish with an initial mean weight 3.25 ± 0.03 g/fish under tap water for the 60 days. Fish fed diet containing 100% SWM exhibited the lowest Specific Growth Rate (SGR).Where as highest was recorded in 50% SWM. The fish fed 25 and 50% SWM had better Feed Conversion Rate (FCR) value than those fish fed with 75 and 100% SWM supplement. There was no significant difference in weight gain among the fish fed diets with 75% and 100% SWM. The highest body protein content was observed in fish fed diets with25 and 50% SSM compared to the initial fish. The lowest total protein content was obtained with the fish fed diet with 100% SSM. The highest survival was recorded in 50%. There were no significant differences in total lipid content and carbohydrate content among the fish fed diet with 25% to 100%. The highest cartenoid content (0.181 ± 0.008 mg/100g) was recorded in 100% of fish fin. Lowest range was recorded in control. According to the present study, it was concluded that SWM is a promising alternative protein source to fish mealin Koi carp. SWM can effectively replace fish mealup to 50% in the diet of Koi carp.

This paper has presented performance of life insurance industry since 2001-2012. The institutions providing insurance services have been an important part of the Indian financial system. Life Insurance industry is capital intensive, and insurers are required to infuse capital at regular intervals to fund both the new business strain and to expand their infrastructure base including expenses on initial operations. During the financial year 2012-2013, the life insurance industry reported net profit of Rs 6,948 crore as against Rs.5, 974 crore in 2011-2012. The last three year i.e. from 2011 to 2013, life insurance industry as a whole recorded a negative growth rate in terms of premium.

In this paper we introduce the concepts of essential extension and rational extension to N-modules which are generalization of the notions essential extension and rational extension for modules over rings. Hans H. Storrer has introduced the notion of critical left ideals in the theory of rings, and has given a generalization of primary decomposition to non-commutative rings. In this paper we extend the notion of critical left ideals to near-rings. The relation between critical left ideals and left ideals of type 0 is studied in terms of the concepts essential extension and rational extension. Also we extend the notions of Primary, Co primary and Z-S Co primary for N-modules and some interesting results are obtained. All the near-rings are assumed to be zero-symmetric right near-rings with throughout this paper. Also the N-modules under consideration are all left-modules which are unital.

Accounting principles are useful tools in executing and improving a successful practice management plan. In today’s competitive environment, evaluating the financial performance is crucial for companies in manufacturing sector. The analysis of financial performance reflects the financial position of the company, the level of the competitiveness in the same sector, and a thorough knowledge about the cost and profit centers within the firm. Managers, investors, and creditors can then apply this accounting information provided by financial analysis in their strategic planning and investment decisions. This study investigates the financial performance of an investment company in INDIA for a three-year period from 2010 to 2013, which is assessed using cash flow statement. The findings pointed out that overall company performance reduced remarkably in the last year of the analysis. This study principally emphasizes on how accounting information aids budgetary decision-makers to evaluate the company financial performance, determine its future obligations, and make better investment decisions.